Ladylike
Ladylike is a podcast channel on Soundon. The podcast is hosted by Shaine Linsolas based in Montpellier and Tammie Kang based in Rotterdam. The podcast focuses on gender, psychology, emotions, race and expat, the channel aim to share those topics through chatting and from woman's view.
Project: Ladylike Podcast
Type: Branding
Strategy: Shaine Linsolas, Tammie Kang
Design: Tammie Kang
Year: 2020
Strategy: Shaine Linsolas, Tammie Kang
Design: Tammie Kang
Year: 2020
Info/
Because of Pandemic, more and more podcasts appear in the industry in Taiwan. The podcast is in Mandarin but to share the experience from distance, with the cross culture background, the podcast expects to promote self-care and emotional labour which is quite challenging in Taiwanese culture. The Podcast wish to have an approachable image that might lead to deeper conversation.
Concept & Strategy/
This project aimed at creating safe space.
"I want to create this story that we send signal of care even with distance."- Shaine Linsolas.
Taken from the visual symbols in the field of podast, I use the ripple pattern of wifi and drop of vaginal discharge as the design image. Cochin Font as font structure to express a position of information integrity. The variation of the font design comes from elements representing women. Taking labia minora as the "lil" of ladylike as the brand logo and using the soft color matching symbolizes the podcast's positioning in acts of sharing and self-care.
The reason for using the drop of viginal discharge, in addition to enhancing the collective experience as women, is more important to highlight what it represents now of not to be hidden.
Identity System/
Because the main exposure of ladylie lies on the screen of digital shelf of podcast, all the dynamic advantages will be magnified together in this carrier. To this end, the design skills of using small letter in the title adding the factor of "small talk" are very important-and the sense of validation by using font with serif is to present individual experience is valid.
